Hosted by Duncan Alney
We feature leaders of mission-driven food and beverage brands. Come listen to origin stories - and insights about current industry trends, connecting with your audience, building a community, making the world a better place, and of course, #founderlife.
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On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Scott Frohman, Founder and CEO of Odyssey Elixir, about his journey creating a mushroom-based beverage brand. Scott shares the origin story of Odyssey Elixir, the product development process, the power of nootropics and adaptogenic mushrooms, and how he achieves a work-life balance.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Michael ZonFrilli, CEO of Bambucha Kombucha, about building a brand that creates chef-crafted, well-balanced kombucha. Michael explains how Bambucha Kombucha differentiates itself in the marketplace, its growth strategies, non-alcoholic versus hard kombuchas, and how the business scaled while maintaining product integrity.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Jordan Haddad, Co-founder, President, and CEO of La Tierra de Acre Mezcal, about growing a successful mezcal brand. Jordan talks about the genesis of La Tierra de Acre Mezcal and what it offers, how it differentiates itself in the marketplace, its sustainability, and the trends in the mezcal industry.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Laura Silverman, Founder of Zero Proof Nation, about amplifying the zero-proof movement. Laura talks about the genesis of Zero Proof Nation and what it does, why people are turning to non-alcoholic drinks, the difference between zero-proof beverages and traditional cocktails, and the role of the alcohol companies in the zero-proof market.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Vanessa Royle, Co-founder of Tilden Cocktails, about their sophisticated and complex nonalcoholic cocktails. Vanessa talks about Tilden, her journey quitting alcohol, the product development process of Tilden cocktails, and trends in the nonalcoholic beverage space.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell sit with Sid Sharma, Founder of Wild Bay Kombucha, and discuss ways to thrive as a kombucha brand owner. Sid talks about the factors that contributed to Wild Bay Kombucha’s exponential growth, how it differentiates itself from competitors, the health benefits of kombucha, and the benefit of having a food science background as an entrepreneur in the food and beverage space.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Joni Kindwall-Moore, Founder and CEO of Snacktivist, about ways people can improve the value of food systems. Joni talks about agriculture and biodiversity, why people should focus on regenerative farming, the importance of ancient grains, and redefining the value system of food.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Maggie Sadowsky, Owner and President of 8 Track Foods, about the superfood beans. Maggie explains why she focuses on beans, how 8 Track Foods differentiates itself in the market, the different ways to enjoy beans, the value of food science in food product development, and advice for entrepreneurs getting started in the CPG space.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Josh Sizemore, CEO of Beloit Kombucha Company, about his entrepreneurial journey producing tasteful, healthy kombuchas. Josh explains how he got into the kombucha space, how Beloit Kombucha Company differentiates itself in the market, the value of putting consumers first in your product development journey, and its go-to-market and packaging strategies.
Read MoreIn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Elizabeth Seelye, Founder and Brand Wayfinder of StarryEyed Strategy, about finding a CPG brand's North Star. Elizabeth talks about StarryEyed Strategy and what it does, tips for finding your brand’s North Star through storytelling, mistakes made in brand or product positioning, trends in the CPG industry, and how to leverage them.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Mark Bitterman, Selmelier and CEO of The Meadow, about the power of real food and ingredients. Mark shares his experience in France that pushed him to start a salt business, the power of salt, The Meadow, and the value of human scale.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Arshad Bahl, Founder and CEO of Amrita Health Foods, about creating a healthy food brand. Arshad shares the origin story of Amrita Health Foods, the benefits of bootstrapping and building a lifestyle business, and tips for growing a brand through social media and storytelling.
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