Mya Mansoor

Account Manager

What is your favorite social channel? Instagram! It’s the OG of social connection, and people have been using it for so long it’s basically their digital diary, which means it’s not going anywhere.

What is a KPI that matters? CTR, because it’s an instant gut-check on relevance. This metric is often overlooked, but it cuts through the vanity metrics and shows you whether your message is actually landing. A low CTR tells you immediately that your content isn’t earning the scroll-stop, and that’s the most honest feedback the almighty algo can give you.

Why do you love social? For me, social is the perfect blend of creative instinct and analytical thinking.  You’re constantly making something new, then learning whether it worked, and improving from there. What keeps me hooked is the people side: understanding what makes audiences tick, and knowing that behind every metric is a real person who either connected with your content or didn’t.

What do you do for fun? I’m a notorious hobby collector, but chief among my favorite things to do are freediving, SCUBA, hiking, and traveling.