From the shelf to the basket

Firebelly helps food and beverage brands connect storytelling, social marketing, and retail media to support sales where their products are sold.

Our retail media services are led by Eric Martindale, working alongside Firebelly’s strategy and creative team to connect brand awareness with opportunities to purchase.

SERVICES

Turn interest into purchases

We build retail media programs around your distribution, business priorities, and customers’ shopping habits, so your marketing supports the places where you need to grow.

Discover →

A shopper first sees your brand through a creator.

See it again →

They run into it again on social.

Search & buy

They search for it while building their grocery order. Each moment should make the next step easier.

RETAIL MEDIA STRATEGY

Define priority channels, audiences, budgets, and campaign goals around your retail footprint.

AMAZON ADVERTISING

Help shoppers discover and consider your products through campaign strategy, management, and optimization.

RETAILER & GROCERY PLATFORMS

Develop campaigns for relevant shopping platforms, including Instacart, based on availability and brand fit.

PRODUCT PAGE OPTIMIZATION

Strengthen imagery, messaging, and product information to help shoppers understand what makes your brand worth buying.

CREATIVE & CAMPAIGN TESTING

Identify which messages, visuals, and offers help move shoppers toward purchase.

MEASUREMENT & REPORTING

Track performance against agreed goals, explain what we’re learning, and identify where to invest next.

Led by Eric Martindale. Connected to Firebelly.

Eric Martindale leads retail media strategy and execution, collaborating with Firebelly’s team to bring your brand’s story into the shopping experience.

Build demand

Social content
Creators
Paid social

→

Capture demand

Retail media advertising, closer to the point of purchase

The goal: make your brand easier to discover, easier to choose, and easier to buy.

Build a plan around your next stage of growth

Whether you’re supporting a retail launch, expanding distribution, or strengthening an existing program, we’ll help identify where retail media fits and what needs to be in place to make it work.

Let’s talk about your brand, your retail footprint,
and where you want to grow.

GET IN TOUCH