Marketers be warned. Elon Musk’s Twitter continues to be a volatile social media advertising outlet, impeding the attraction of top-of-funnel audiences to marketing programs. Let’s take a look at what plagued the app through last year.
Last year saw a significant rise in partnerships between alcohol and non-alcohol beverage brands. Liquor and beer brands have increased their collaborations with soft drinks, juice, and sparkling water. These RTD offerings, or the “ready to drink” alcohol market, are an emerging and valuable subsection of growth for the beverage industry in the coming years.
There’s social media marketing… and then there’s effectively implementing a strategic approach that will maximize impact and deliver desired results. Now considered the second most important marketing channel (and rising quickly), spending on social media advertising reached $80 billion by the end of last year.
Over the last couple of years, brands have leveraged and optimized social media marketing efforts to attract their prospects and remarkable ways. Buying products directly from social media is now the norm, with 98% of consumers planning on purchasing from any online platform, as per Sprout Social. Our industry has seen a substantial increase in social marketing spending – on organic, paid, and content creation.
A New Year, a new digital marketing landscape! Social Media Marketing continues to thrive for authenticity and 2023 will further spotlight the consumer as both influencer and decision maker, openly sharing their content and experiences.
The holiday season is here, so you bet us at Firebelly Marketing will cozy up with some good hot chocolate, snuggle our loved ones, and put on our favorite Christmas classic. In digital marketing, movies and creativity go hand-in-hand, providing us inspiration for our ideas. Here are the best flicks we will return to before the New Year:
In the winter months, our team continues to bring the heat, stoking the fire with creative talent and kindling sparks of new ideas. We are always looking for the best and brightest, expanding our agency to continue satisfying our clients. Since social media is social in nature, we want to communicate what exactly makes our people here at Firebelly unique. We’re continuing the series with Sara Huntington.
We believe lifelong learning is one of the most important pillars in personal and professional development. Each month, our team is tasked with reading a book based around our field. After finishing, a book report of sorts is created describing the important lessons gleaned from the source text. The Art of Client Service was written by Robert Solomon, a brand strategist who has handled a wide range of consulting assignments. The text involves servicing clients and solving problems on accounts that will keep the relationship between social marketing agency people and their clientele satisfied. Because of the rapid changes in technology and media, decision-making in regards to a demanding marketplace is a crucial component in account management.
The large sign was abruptly removed from the Miami Heat stadium. As the letters were demolished, FTX Arena became no more. The NBA team recently announced the ending of their relationship with the cryptocurrency company after going bankrupt earlier this month. Only last year was the arena renamed in a massive 19-year $135 million deal. It wasn’t the only notable sports deal FTX made recently.
Social media marketing makes it easier to leverage the personal aspects of digital. The customer’s subconscious is online… and it’s up to the marketer to access a winning strategy. A recent study found that 94% of customers will purchase from brands that offer complete transparency. In the same study, over 50% responded that a firm that stretches the truth, conceals important information, and uses unrealistic imagery is unethical, amongst many other duplicitous marketing tactics.
Spooky season is finally here. When the first night of October hits, the fall ambiance equates to a spooky movie season. Each evening, we’re usually glued to our TVs, faces partially hidden behind a blanket, braving a disturbing offering. With so many flicks offering across a multitude of streaming platforms, it’s easy to get lost in mediocrity. More often than not, the genre is met with shrugs instead of startles; eye-rolls instead of closed eyes; groans instead of gasps.
Video content is everything when it comes to social media. Half of the time spent on Facebook is now spent on watching short videos. People watch two billion of them on Twitter each day, with an average of 23.7 hours consumed per month on the channel. Specifically since the lockdown in early 2020, TikTok has emerged as the trend setter for all things visual content. As with all successes, other platforms are looking for ways to increase engagement by copying their followers. Yes, the introduction of the concept was an obvious upgrade aimed at neutralizing the growth of the popular video-sharing network. As the old adage says: if it ain’t broke, don’t fix it.
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