Video content is everything when it comes to social media. Half of the time spent on Facebook is now spent on watching short videos. People watch two billion of them on Twitter each day, with an average of 23.7 hours consumed per month on the channel. Specifically since the lockdown in early 2020, TikTok has emerged as the trend setter for all things visual content. As with all successes, other platforms are looking for ways to increase engagement by copying their followers. Yes, the introduction of the concept was an obvious upgrade aimed at neutralizing the growth of the popular video-sharing network. As the old adage says: if it ain’t broke, don’t fix it.

Social media marketers are always aiming for authenticity between brands and users. Developing a connection is vital in the 21st century. According to a recent survey published by Statista, nearly 50% of users in our country said they found online ads annoying. Another survey by Stackla found a whopping 90% of consumers say authenticity is important in deciding what brands they like and support. For most social advertising, authenticity is the equivalent of establishing a clear brand identity, and staying true. Similar to a compass, a firm’s established values and ideals must stay the path.

“Earth Is Now Our Only Shareholder.” This was the title of the press release penned by billionaire Yvon Chouinard, announcing his donation of Patagonia entirely to climate change efforts. In other words: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust and 100% of the nonvoting stock was given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis.

There has been significant growth in both the premium and super-premium segments of the liquor industry. Large spirit corporations have been swooping in, purchasing independent, craft products created to supposedly cut into the market share of corporate leaders.

Opportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.

In recent years, crypto currencies are getting a ton of attention. So much so, that the digital assets have trickled into the digital marketing space. With recent negative connotations associated with the concepts, there’s a lot of confusion when it comes to crypto. Let’s break it down in simple terms.

Each month, our team gets together for a Firebelly Bonfire – a shared discussion over all things digital marketing and adapting to the ever-changing ad landscape. To give context on how Pinterest works for brands, here are our insights on utilizing the burgeoning social marketing tool.