Reels Means Real Business

Video content is everything when it comes to social media. Half of the time spent on Facebook is now spent on watching short videos. People watch two billion of them on Twitter each day, with an average of 23.7 hours consumed per month on the channel. Specifically since the lockdown in early 2020, TikTok has emerged as the trend setter for all things visual content. As with all successes, other platforms are looking for ways to increase engagement by copying their followers. Yes, the introduction of the concept was an obvious upgrade aimed at neutralizing the growth of the popular video-sharing network. As the old adage says: if it ain’t broke, don’t fix it.

Social Media MarketingFirebelly Marketing TeamOctober 12, 2022Comment

How Real Can BeReal Be?

Social media marketers are always aiming for authenticity between brands and users. Developing a connection is vital in the 21st century. According to a recent survey published by Statista, nearly 50% of users in our country said they found online ads annoying. Another survey by Stackla found a whopping 90% of consumers say authenticity is important in deciding what brands they like and support. For most social advertising, authenticity is the equivalent of establishing a clear brand identity, and staying true. Similar to a compass, a firm’s established values and ideals must stay the path.

Social Media MarketingFirebelly Marketing TeamOctober 4, 2022Comment

Recently Donated Patagonia Spearheads Cause Marketing

“Earth Is Now Our Only Shareholder.” This was the title of the press release penned by billionaire Yvon Chouinard, announcing his donation of Patagonia entirely to climate change efforts. In other words: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust and 100% of the nonvoting stock was given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis.

Social Media MarketingFirebelly Marketing TeamSeptember 26, 2022Comment

Firebelly Bonfire: The Rise Of TikTok And What It Means For Your Brand

TikTok is the new in-network. It is currently the most downloaded app, boasting more than a billion active monthly users. Since 2019, the platform has exploded, reaching the 10-digit usership marker faster than any other social network preceding it. Therefore, many companies are now asking themselves how they can benefit from this social network and expand their reach to customers.

Tequila Brands Bolster Their Presence On Instagram

There has been significant growth in both the premium and super-premium segments of the liquor industry. Large spirit corporations have been swooping in, purchasing independent, craft products created to supposedly cut into the market share of corporate leaders.

Social Media MarketingFirebelly Marketing TeamJuly 28, 2022Comment

Social Media Marketing Hitting The Right Notes For Musicians

Opportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.

Social Media MarketingAbby ThomasJuly 22, 2022Comment

Cryptocurrency and the Future of Social Media Marketing

In recent years, crypto currencies are getting a ton of attention. So much so, that the digital assets have trickled into the digital marketing space. With recent negative connotations associated with the concepts, there’s a lot of confusion when it comes to crypto. Let’s break it down in simple terms.

Social Media MarketingArnelle MitchellJuly 11, 2022 Comments

Firebelly Bonfire: Making Pinterest Work For Your Brand

Each month, our team gets together for a Firebelly Bonfire – a shared discussion over all things digital marketing and adapting to the ever-changing ad landscape. To give context on how Pinterest works for brands, here are our insights on utilizing the burgeoning social marketing tool.

Social Media MarketingFirebelly Marketing TeamJune 21, 2022Comment

How The Latest Marvel Offering Proves The Importance Of Digital Marketing

With Doctor Strange In The Multiverse of Madness conjuring magical box office numbers, it’s safe to say that Marvel knows how to market their films. Fandango reported that the “Sorcerer Supreme” flick sold more tickets in its first 24 hours than any film in 2022. Marvel’s heroic social media strategy proves that — even as an entertainment giant — emphasis must be put on pushing the boundaries and parameters within digital promotion.

Social Media MarketingFirebelly Marketing TeamMay 24, 2022Comment

Best Dr. Seuss Quotes That Will Help Your Creative Marketing

His nonsensical books contained more genius than nonsense.

Across his extensive bibliography, Dr. Seuss imbued plenty of life and business advice, all illustrated within the surrealistic pages of his books. In his quirky way, the greatest selling children’s author of all time offered professional wisdoms from a house cat delivering moral values, wearing a fashionably large hat.

Social Media MarketingFirebelly Marketing TeamApril 21, 2022Comment

The Most Shocking Live Entertainment Moments Of All Time (And Their Social Media Impact)

It was the slap heard ‘round the world!

Some are calling it the most rewatched bit of content since a Zapruder film. There are conspiracies out the wazoo analyzing what exactly happened.

Social Media MarketingFirebelly Marketing TeamMarch 31, 2022Comment

The Best 4 Tips For Creating Pins That Perform

Inspiration can be found in many things. For some, it happens spontaneously, arising at any moment. Whether through exercise or being enamored by another’s work, there are many factors that can get those pesky creative juices flowing. For others, motivational concepts are easier to understand when mapped out, à la vision boards. A digital vision board in its own right, Pinterest is a social platform that many companies are exploring to spark inspiration and ideation.

Social Media MarketingEmmy TrussellMarch 17, 2022Pinterest, food productsComment

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