Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
In the last decade, social media marketing has risen, surpassing legacy media as the go-to advertising strategy. Blame technological and cultural shifts for disruptions in traditional marketing. No longer is marketing limited to television, radio, and print. Any graduates that earned their MBA in Business Marketing within the last decade may have to go back to class.
Read MoreChatGPT (Generative Pre-trained Transformer) is an AI tool that has been increasingly used in marketing. After launching in December 2022, ChatGPT eclipsed one million users within five days of launch. Its main adoption by individuals was for college essays and blogging. Advertisers who use the software are implementing its systems into Google and Meta tools to improve targeting and ROI.
Read MoreFinding and targeting the right audience channel is one of the most important aspects of a successful ad campaign. Using the right mix of these audience types is really where targeting can make or break your campaign. Let’s break down these features.
Read MoreNo medium gives brands a better voice than video. Yeah, I said it. For dynamic insight and valuable engagement, you can’t get much better than this. Social media takes filmmaking techniques and throws them out the window. Let me explain it like this. Normal filmmaking is like walking through a door. Video or filmmaking for social media is like climbing through a window. It’s not necessarily difficult, but a completely different prospect.
Read MoreWhen it comes to social media marketing, having a competitive advantage for advertising brands is everything. Crafting and executing strategy involves collaborating in one cohesive unit, particularly if a brand is expected to be successful in the long run. These high-performance enterprises are a product of creative and proactive strategy-making.
Read MoreEach month, Firebelly Marketing offers executive briefings to keep our clients and prospects up to date on social media and industry trends. I wanted to start the year with a general overview of observations on what to expect in 2023.
Read MoreMusic and creativity go hand in hand. Researchers have found an increase in the number of ideas with catchy beats, resulting in improved cognition, memory, and enhanced learning. In today’s world, creativity is more than just art and music. Technology, science, and (in particular) social media marketing relies on this driving force to push the boundaries in the 21st century.
Read MoreMarketers be warned. Elon Musk’s Twitter continues to be a volatile social media advertising outlet, impeding the attraction of top-of-funnel audiences to marketing programs. Let's take a look at what plagued the app through last year.
Read MoreLast year saw a significant rise in partnerships between alcohol and non-alcohol beverage brands. Liquor and beer brands have increased their collaborations with soft drinks, juice, and sparkling water. These RTD offerings, or the “ready to drink” alcohol market, are an emerging and valuable subsection of growth for the beverage industry in the coming years.
Read MoreThere’s social media marketing… and then there’s effectively implementing a strategic approach that will maximize impact and deliver desired results. Now considered the second most important marketing channel (and rising quickly), spending on social media advertising reached $80 billion by the end of last year.
Read MoreOver the last couple of years, brands have leveraged and optimized social media marketing efforts to attract their prospects and remarkable ways. Buying products directly from social media is now the norm, with 98% of consumers planning on purchasing from any online platform, as per Sprout Social. Our industry has seen a substantial increase in social marketing spending - on organic, paid, and content creation.
Read MoreA New Year, a new digital marketing landscape! Social Media Marketing continues to thrive for authenticity and 2023 will further spotlight the consumer as both influencer and decision maker, openly sharing their content and experiences.
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