Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Black Friday is a golden opportunity for consumer packaged goods (CPG) food and beverage brands to find their audience and drive sales. The right marketing strategies allow CPG brands to tap into the frenzy of this shopping holiday to stand out in a crowded marketplace… A marketplace that’s getting more crowded with each passing year.
Read MoreAs Firebelly Marketing continues to grow, from dull embers to a towering inferno, we’re introducing you to the people that spark our ideas. We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Sam Gieseking!
Read MoreMajor changes in the frozen food market put spotlights on health, organic products. The frozen foods market has evolved dramatically in recent years. Shifting consumer preferences and technological advancements is driving this change. Put simply: shoppers expect the frozen food products they bring home to do more than taste really good.
Read MoreElection content will soon flood socials in 2024. Food & beverage brands must adapt or see their sales plummet. Instagram, Facebook, TikTok, X (Twitter), YouTube, Snap… even LinkedIn. Every platform is about to be bombarded with politics. And this will affect EVERY brand that relies on social media to generate brand awareness and drive sales.
Read MoreMillennials and Gen Z Irish are thirsty for non-alcoholic drinks. Known as the land of whisky and pints, Ireland has seen a 30% decline in alcohol consumption over the past 20 years. This stat isn't exclusive to the island nation, as a global focus on health has triggered a shift in drinking habits.
Read MoreWill Elon Musk’s Newest Project Survive in an Uber-Competitive Social Media Landscape? Elon Musk bet big on Twitter in 2022, purchasing the world’s most popular micro-content platform for $44 bn. Yes, he tried to back out of the deal… after the company’s stock price skyrocketed and he was forced to pay more than he originally anticipated.
Read MoreIn the fast-evolving landscape of the CPG food and beverage industry, the integration of Artificial Intelligence (AI) has become a hot topic, sparking debates among consumers and professionals alike.
Read MoreConsumers are obsessed with foods that improve their health and increase their lifespan. Millennial females are starting to become the most sought-after demographic for marketers.
Read MoreEvery day, depending on the legality of the state, CBD or THC-infused locations are popping up in nearly every shopping center. Cannabis marketing is officially ‘big business’... and it’s only getting more competitive in 2024.
Read MoreThe online world moves fast and 2023 was a blur in the social media landscape. The team members here at Firebelly Marketing spend a LOT of time on EVERY social platform and we love sharing what our predictions are for the year ahead. We’ve collected the predictions of all our team members, and are presenting you with the trends we think will shape social media in 2024!
Read MoreIf you're marketing organic food and beverages, your social media marketing strategy is your key to growth. Let’s delve into how you can master social media to promote your organic food or drink products and captivate eco-conscious consumers.
Read MoreMushrooms have emerged from the shadows to steal the limelight in the food and beverage industry. With their earthy allure, versatile textures, and a wealth of health benefits, mushrooms are captivating the palates of food enthusiasts and health-conscious consumers alike. From gourmet restaurants to corner cafes, these remarkable fungi are commanding a prominent presence on menus worldwide.
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