Case Study - Bake Believe - Firebelly Marketing

introduction

Bake Believe, a keto-chocolate brand, is a prominent player in the no-sugar-added chocolate space. When Bake Believe originally approached Firebelly in February 2020, its goals were to increase brand visibility, drive traffic to the website, improve engagement, grow its audience on Facebook and Instagram, and improve response rates.

After hearing Bake Believe’s goals, Firebelly set the KPIs to include:

Reach & impressions
Content engagement
Page engagement & page followers
Website Traffic

This case study examines the notable progress regarding the brand’s strategic use of social media to reach its goals between March 2020 to June 2023.

SITUATION

Where We Started

Here is a comparison of Bake Believe, before Firebelly social media marketing management, and the results while running the account:

PREVIOUS SOCIAL STATS:

CURRENT SOCIAL STATS:

CONTENT ANALYSIS

A breakdown of what Bake Believe was posting before working with Firebelly and how their customers responded vs when Firebelly managed.

BEFORE:
What Was Posted

BEFORE:
How People Engaged

AFTER:
What Firebelly Posted

AFTER:
How People Engaged

CHALLENGE / TASK

After reviewing Bake Believe’s position and goals, Firebelly recommended:

A social presence on Facebook, Instagram, and Pinterest
Increased posting cadence
Paid strategy on Facebook and Instagram focusing on engagement(promoted posts) and audience growth
Paid strategy on Pinterest focusing on brand awareness and consideration(traffic)
Recipe videos
Influencer and UGC content emphasis
Giveaways
Reviewing social trends regularly, especially in the healthy eating sector

This multi-channel approach allowed Bake Believe to expand its reach and maximize its brand visibility. This helped grow the audience by 159% and impressions by 109.3%.

In February 2022, Firebelly proposed that Bake Believe increase its influencer program. Firebelly introduced a list of potential influencers of which five were selected. Because Bake Believe involves baking, step-by-step tutorials on incorporating the ingredients were necessary.

To accomplish increased traffic across the board, we used a variety of tasks and techniques to present different elements of Bake Believe functionality, including:

Small traffic to IG campaigns
Emphasized new flavors and offerings
Conducted influencer outreach meetings
Shooting and consulting on content for brand videos and social content based on the content pillars
Listed tangible goals, including audience growth, awareness, traffic to the website
Developed both messaging and tone
Published visuals that were bright colors to emphasize fun recipes

The entire focus was on communicating an experience and building an emotional connection.

ACTION

PINTEREST AD:

META ADS:

ORGANIC

Top-Performing IG Post:

View this post on Instagram

A post shared by Bake Believe (@letsbakebelieve)

RESULTS

The results have exceeded the original goals of increasing brand awareness, audience growth, and engagement.

ORGANIC RESULTS

ADS RESULTS

Facebook Audience Growth Campaign

COMPARED TO COMPETITORS

Overall, on Instagram Giveaways(internal and co-branded), recipes(especially in reel format), new product announcements and UGC content performed the best. On Facebook, new product announcements/product spotlights, sales/promotions, and recipes(especially in photo format) content performed the best. On Pinterest, recipes that include words like easy, keto or no-bake performed the best.

“They really are on top of everything. I rarely bring anything up that they aren’t already aware of.”

★★★★★

— Dan Morovits, Brand Manager,
Bake Believe

“Through their well-informed content suggestions, Firebelly Marketing has steadily increased the company’s following and engagement across all social media platforms. The team is responsive, proactive, and able to provide sound creative direction on top of exceptional customer service.“

“We’re steadily gaining followers across all platforms and we have them to thank. We create our own recipes, but it’s the content they come up with that drives the engagement. We provided little direction overall and they were happy to take it and run with it. We’re at about 20k followers on IG and that’s due to their work.”

— Dan Morovits, Brand Manager, Bake Believe

★★★★★

WORK WITH AN AWARD-WINNING FOOD AND BEVERAGE SOCIAL MEDIA MARKETING AGENCY

★★★★★

Take the first step by scheduling a call with our Founder, Duncan Alney to discuss:

🔥 Your social media marketing goals and anticipated ROI

🔥 Candid – no bullsh*t – feedback and insights on your current approach

🔥 Valuable ideas for an approach that integrates organic, paid and influencers

🔥 Next steps and budget to launch your program

We’d love to see if we’re a good fit for helping you reach your social media marketing goals. Please fill out this form and we will get back to you soon at the email address you provide.

FILL OUT THIS FORM (30 SECS OR LESS)

We’ll get a plan of action to get you the outcomes you deserve!

FAQs

Do you only do social media?
Yes. We stay in our lane and do what we do best, but we’ll work seamlessly with your other marketing partners.

What kind of brands do you help?
We work best with brands who have clear goals, passion for their products, and the budget required to share that passion and achieve those goals. 😉

How much do your services cost?
After an intro call to learn more about your goals, we’ll provide you with a proposal and investment details.