R-C Ranch Case Study
R-C Ranch, a prominent player in the Wagyu beef industry, uses social media marketing to enhance its brand visibility and engage with its target audience.
When R-C Ranch approached Firebelly, its goals were to increase brand visibility, improve content quality, and have comparable results to its competitors.
After hearing R-C Ranch’s goals, Firebelly set the KPIs to include:
- Reach & impressions
- Content engagement
- Page engagement
- Page followers
This report examines the notable progress regarding the brand’s strategic use of social media to reach its goals between June 2021 and May 2023. From driving increased website traffic to boosting content engagement, R-C Ranch’s social media marketing efforts have yielded tangible results, making it a compelling case study for businesses in similar industries.
Channels included: Instagram, Facebook, and Pinterest.
SITUATION
COMPETITIVE COMPARISON
How R-C Ranch compared to its competitors at the time of starting work with Firebelly.
CONTENT ANALYSIS
A breakdown of what R-C Ranch was posting prior to working with Firebelly and how their customers responded.
WHAT WAS POSTED
HOW PEOPLE ENGAGED
CHALLENGE / TASK
After reviewing R-C Ranch’s position and goals, Firebelly recommended the following:
- A social presence on Facebook, Instagram, and Pinterest
- Increased posting cadence
- A focus on video (Reels)
- Paid strategy on Facebook and Instagram focusing on engagement(promoted posts) and audience growth
- Paid strategy on Pinterest focusing on brand awareness and consideration(traffic)
- Pinterest brand awareness and consideration campaigns
- Merge the Butcher Shop IG with R-C Ranch IG
- Partnerships with Breggy Bomb
- UGC content
- Giveaways
- Reviewing social trends regularly
“This multi-channel approach allowed R-C Ranch to expand its reach and maximize its brand visibility. This helped grow the audience by 68% and impressions by 30%.”
In September of 2022, Firebelly proposed that R-C Ranch further improve results by telling a visual story that shows the big Texas feel of the ranch and the family aspects of the brand. The goal was to increase emotional involvement by inviting them into the R-C Ranch brand story.
To accomplish this, we used a variety of tasks and techniques to present different points of the R-C Ranch story including:
- Developing a hybrid of a visual vision and storyboard
- Visiting the Texas Ranch
- Conducting story development meetings
- Shooting content for brand videos and social content based on the content pillars
- Several people worked on both the brand and social videos
- Shooting different aspects of the ranch to use for the brand video, reels, and posts.
The entire focus was on communicating an experience and building an emotional connection.
ACTION: CREATIVE
Brand Story Video
Brand Vibes Video
Around The Farm
The Butcher Shop:
Recipes:
Product
action: META + PINTEREST ADS
Top Performing Pinterest Ad 1:
Top Performing Pinterest Ad 2:
Top Performing Meta Ad 1:
ORGANIC
Top Performing Facebook Post:
Top Performing Instagram Post:
Top Performing Pinterest Post:
RESULTS
The results have more than met the original goals of increasing brand awareness and engagement. With triple and quadruple-digit growth across all relevant performance metrics.
“Firebelly’s open mind and responsive approach have driven our success. It’s a massive advantage for us that they genuinely care about our brand.”
— Shaun Bennett, CMO, R-C Ranch
ORGANIC RESULTS
ADS RESULTS
COMPARED TO COMPETITORS
TOP CONTENT TYPES:
Videos with founder Ryan Cade also performed well, with one post earning 71,008 impressions and another at 39,849 impressions.
“Firebelly Marketing has delivered on time and understands the needs of our brand. This makes working with Firebelly easy.”
★★★★★
— Shaun Bennett, CMO, R-C Ranch
WORK WITH AN AWARD-WINNING FOOD AND BEVERAGE SOCIAL MEDIA MARKETING AGENCY
★★★★★
Take the first step by scheduling a call with our Founder, Duncan Alney to discuss:
🔥 Your social media marketing goals and anticipated ROI
🔥 Candid – no bullsh*t – feedback and insights on your current approach
🔥 Valuable ideas for an approach that integrates organic, paid and influencers
🔥 Next steps and budget to launch your program
We’d love to see if we’re a good fit for helping you reach your social media marketing goals. Please fill out this form and we will get back to you soon at the email address you provide.
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FAQs
Do you only do social media?
Yes. We stay in our lane and do what we do best, but we’ll work seamlessly with your other marketing partners.
What kind of brands do you help?
We work best with brands who have clear goals, passion for their products, and the budget required to share that passion and achieve those goals. 😉
How much do your services cost?
After an intro call to learn more about your goals, we’ll provide you with a proposal and investment details.
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