Matt Oscamou: Be Your Weller Self
To thrive in the crowded food and beverage space, your brand must stand out on store shelves. What does it take to get your product noticed and incentivize repeat sales?
Selling and marketing hemp-infused beverages can be challenging due to the strict rules and regulations around marketing and distribution. Matt Oscamou, who has over a decade of entrepreneurial experience in the food and beverage industry, believes that his products' taste, consistency, and packaging are crucial to his company's success. The business runs promotional campaigns to incentivize customers to purchase products; they pay full price when they return. With the help of top-notch branding experts and to appeal to consumers, the company designs its packaging to be fresh, bold, and focused on wellness. With passion and commitment, Matt's brand is successfully delivering quality and wellness through its products.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Matt Oscamou, Co-founder of Weller, to discuss strategies for standing out in the food and beverage industry. Matt talks about how they overcame the obstacles of the cannabis industry, their product development and branding journey, and why educating people to understand hemp-derived products and what they’re all about is necessary.
Here’s a glimpse of what you’ll learn:
Matt Oscamou shares his journey in the food and beverage industry and the genesis of Weller
How Weller overcame its challenges in the heavily regulated cannabis industry
Weller’s product development and branding journey
Matt explains the importance of educating people about CBD and THC products
The impact of CBD and THC products in the body
Work-life balance tips
What’s next for Weller?
About Matt Oscamou
Matt Oscamou is the Co-founder of Weller, a hemp-infused sparkling water brand that provides accessible, functional beverages that are simple, delicious, and natural. Before Weller, he founded and served as the CEO of Frontier Snacks. Additionally, Matt has worked as an engineer in various companies, including JVA, Inc., the City of Menlo Park, and Merrick & Company.