Sam Abrams And The Conscious Snacker
Nowadays, people are more aware of their health and wellness and are cautious of what they put in their mouths. If you’re someone who loves snacking, where can you get healthy, delicious, and energy-enhancing snacks while remaining health-conscious?
Samantha Abrams’ partner had a lot of dietary needs. While searching for something healthy he could enjoy, they discovered that most healthy foods didn't taste good. That's why Emmy's Organics was born — to create something delicious that met her partners' dietary needs. Tune in to learn how you can also be a conscious snacker.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Samantha Abrams, Co-founder of Emmy's Organics, about conscious snacking. Samantha explains how Emmy’s Organics came about, their journey to help conscious snackers discover tasty foods, how the company has grown, and advice for young entrepreneurs.
Here’s a glimpse of what you’ll learn:
Who is a conscious snacker?
Samantha Abrams explains how her partner Ian influenced their conscious snacking journey
Why Emmy’s Organics is a people-first company
The value of being a certified B Corp
Samantha shares their acquisition process and experience
Some of the turning points in Emmy’s growth journey
The importance of undertaking social media marketing
Samantha’s advice for young entrepreneurs
About Samantha Abrams
Samantha Abrams is the Co-founder of Emmy's Organics, a mission-driven business creating insanely delicious snacks from premium-quality organic ingredients. Emmy's is a certified B Corporation and offers 100% gluten-free, vegan, and non-GMO treats. Samantha founded the company in 2009 alongside her business and life partner, Ian Gaffney. Together, they’ve grown the business into a multimillion-dollar, nationally recognized, healthy cookie company that sells in over 10,000 retailers nationwide.