Distribution Models Cheat Sheet
“The Eight Tentacles” of Food and Beverage Growth Purpose: This cheat sheet outlines the major distribution models food and beverage brands can use to grow beyond traditional retail. It includes […]
Firebelly Marketing Team
Inside Firebelly’s Content-First Social Media Strategy
If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]
How To Choose A Marketing Agency Partner That Actually Fits
Wondering how to choose a marketing agency that truly understands your brand?Choosing the right marketing agency can make or break your food and beverage brand’s growth, especially in a crowded, […]
How to Choose the Right Social Media Agency for Food and Beverage Brands
Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]
Unlocking Retail Velocity for Food and Beverage Brands
What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]
Walmart.com Advertising Lessons from Millie’s Sipping Broth
As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]
“Why Do We Do What We Do?” How Firebelly Became a Food and Beverage Social Media Marketing Agency
Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]
Authenticity Over Algorithms: Why UGC Is Fueling the Future of Food & Beverage Social
An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]
Micro-Moments: How CPG Brands Can Win the Grocery Scroll
Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible. Whether they’re comparing granola bars in-store or adding oat milk to their […]
What CPG Brands Can Learn from SnackTok
SnackTok is WAY more than a hashtag. It’s a blueprint. In this blog, we break down: why SnackTok works so well, what CPG brands can do to participate, content formats that stand out, how to create relevance without trying too hard.
Winning tiktok Strategies For CPG Food and Beverage brands
With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.
Micro-Influencer Marketing for Food and Beverage Brands: The Scalable Strategy You’re Probably Overlooking
Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.