If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]
When it comes to finding the right marketing partner, fit is everything. Ok, that’s an understatement. At least, according to Firebelly’s Head of Revenue, John Simpson. This obsession with client-agency […]
Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]
What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]
As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]
Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]
An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]
Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible. Whether they’re comparing granola bars in-store or adding oat milk to their […]
SnackTok is WAY more than a hashtag. It’s a blueprint. In this blog, we break down: why SnackTok works so well, what CPG brands can do to participate, content formats that stand out, how to create relevance without trying too hard.
With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.
Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.
Discover the latest food photography standards across social media platforms in 2025, helping CPG brands optimize their visual content strategy to increase engagement, drive conversions, and build authentic connections with today’s visually-driven consumers.
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