Retail media strategy for CPG brands is quickly becoming one of the most important drivers of growth. For years, social sat at the center of most CPG marketing strategies. It […]

For years, social media’s been the center of gravity for CPG marketing. Build awareness.Drive engagement.Hope it translates to sales. But something’s shifted. More and more, the moment of purchase isn’t […]

If the past few years of social media marketing have felt chaotic, that’s because they were. Platforms shifted priorities overnight, algorithms became less predictable, AI entered the chat and consumer […]

“The Eight Tentacles” of Food and Beverage Growth Purpose: This cheat sheet outlines the major distribution models food and beverage brands can use to grow beyond traditional retail. It includes […]

If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]

When it comes to finding the right marketing partner, fit is everything. Ok, that’s an understatement. At least, according to Firebelly’s Head of Revenue, John Simpson. This obsession with client-agency […]

Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]

What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle.  The real test comes […]

As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]

Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]

Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible.  Whether they’re comparing granola bars in-store or adding oat milk to their […]