Chocolate brands should have it easy. The key word here being ‘should.’ The product already looks delicious. People already want it. Nobody needs a long (or even short) explanation of […]

For a long time, grab-and-go food had one job: Be convenient. That was the selling point. That was the promise. That was the category. A customer was busy, hungry, and […]

Consumers Are Already Telling Brands What They Want For decades, brands have relied on surveys, focus groups, and sales reports to understand consumer behavior. Those methods still have value. But […]

A few weeks ago, Bain & Company released its latest Insurgent Brands list, highlighting 113 consumer brands driving outsized growth across the industry. According to Bain, just 1.7% of consumer […]

Most CPG brands think they’re competing on social.  But that’s not the only arena.  They’re also competing on the shelf.  And retailers like Aldi are making that reality much more […]

Most food and beverage brands are investing heavily in social media marketing but very few are seeing real business results. More content. More posts. More platforms. And yet, the gap […]

Retail media strategy for CPG brands is quickly becoming one of the most important drivers of growth. For years, social sat at the center of most CPG marketing strategies. It […]

For years, social media’s been the center of gravity for CPG marketing. Build awareness.Drive engagement.Hope it translates to sales. But something’s shifted. More and more, the moment of purchase isn’t […]

If the past few years of social media marketing have felt chaotic, that’s because they were. Platforms shifted priorities overnight, algorithms became less predictable, AI entered the chat and consumer […]