Blog - Firebelly Marketing

Firebelly Marketing Team · Social Media Marketing

Distribution Models Cheat Sheet

“The Eight Tentacles” of Food and Beverage Growth Purpose: This cheat sheet outlines the major distribution models food and beverage brands can use to grow beyond traditional retail. It includes […]

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Firebelly Marketing Team · Social Media Marketing

Inside Firebelly’s Content-First Social Media Strategy

If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]

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Firebelly Marketing Team · Social Media Marketing

How To Choose A Marketing Agency Partner That Actually Fits

Wondering how to choose a marketing agency that truly understands your brand?Choosing the right marketing agency can make or break your food and beverage brand’s growth, especially in a crowded, […]

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Firebelly Marketing Team · Social Media Marketing

How to Choose the Right Social Media Agency for Food and Beverage Brands

Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]

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Firebelly Marketing Team · Social Media Marketing

Unlocking Retail Velocity for Food and Beverage Brands

What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]

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Firebelly Marketing Team · Social Media Marketing

Walmart.com Advertising Lessons from Millie’s Sipping Broth

As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]

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Firebelly Marketing Team · Social Media Marketing

“Why Do We Do What We Do?” How Firebelly Became a Food and Beverage Social Media Marketing Agency

Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]

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Firebelly Marketing Team · Social Media Marketing

Authenticity Over Algorithms: Why UGC Is Fueling the Future of Food & Beverage Social

An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]

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Firebelly Marketing Team · Social Media Marketing

Micro-Moments: How CPG Brands Can Win the Grocery Scroll

Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible. Whether they’re comparing granola bars in-store or adding oat milk to their […]

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snacktok is way more than a hashtag. it’s a blueprint. in this blog, we break down: why snacktok works so well, what cpg brands can do to participate, content formats that stand out, how to create relevance without trying too hard.

Firebelly Marketing Team · Social Media Marketing

What CPG Brands Can Learn from SnackTok

SnackTok is WAY more than a hashtag. It’s a blueprint. In this blog, we break down: why SnackTok works so well, what CPG brands can do to participate, content formats that stand out, how to create relevance without trying too hard.

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Firebelly Marketing Team · Social Media Marketing

Winning tiktok Strategies For CPG Food and Beverage brands

With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.

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Firebelly Marketing Team · Influencer Marketing

Micro-Influencer Marketing for Food and Beverage Brands: The Scalable Strategy You’re Probably Overlooking

Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.

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