Unlocking Retail Velocity for Food and Beverage Brands
What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]
Read More →
Read More
Walmart.com Advertising Lessons from Millie’s Sipping Broth
As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]
Read More →
Read More
“Why Do We Do What We Do?” How Firebelly Became a Food and Beverage Social Media Marketing Agency
Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]
Read More →
Read More
Authenticity Over Algorithms: Why UGC Is Fueling the Future of Food & Beverage Social
An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]
Read More →
Read More
Micro-Moments: How CPG Brands Can Win the Grocery Scroll
Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible. Whether they’re comparing granola bars in-store or adding oat milk to their […]
Read More →
Read More
What CPG Brands Can Learn from SnackTok
SnackTok is WAY more than a hashtag. It’s a blueprint. In this blog, we break down: why SnackTok works so well, what CPG brands can do to participate, content formats that stand out, how to create relevance without trying too hard.
Read More →
Read More
Winning tiktok Strategies For CPG Food and Beverage brands
With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.
Read More →
Read More
Micro-Influencer Marketing for Food and Beverage Brands: The Scalable Strategy You’re Probably Overlooking
Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.
Read More →
Read More
The CPG Social Media Visual Guide: Food Photography Standards By Platform in 2025
Discover the latest food photography standards across social media platforms in 2025, helping CPG brands optimize their visual content strategy to increase engagement, drive conversions, and build authentic connections with today’s visually-driven consumers.
Read More →
Read More
Gen Z Beverage Marketing: Health Trends and Social Shifts Are Transforming Tastes
Explore how Gen Z and millennials’ health-conscious choices are reshaping the beverage industry, with Zevia’s success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.
Read More →
Read More
Ethical Marketing in Food & Beverage: Why Positive Change Can Be Profitable
Doing the right thing is officially good for business. The food and beverage industry’s marketing influence has shaped consumer eating and purchasing habits for generations. Today, as consumers embrace health-conscious and environmentally-friendly lifestyles, brands face an unprecedented opportunity to align profitability with purpose.
Read More →
Read More
Beverage Industry Trends 2025: Expert Panel Reveals Market Insights and Growth Strategies for CPG Brands
The beverage industry continues to evolve at an unprecedented pace, presenting both challenges and opportunities for CPG brands entering or expanding in the market. On February 21, 2025, Duncan Alney, founder of Firebelly Marketing, hosted an exclusive panel discussion featuring industry leaders who shared crucial insights about market trends, distribution strategies, and brand building in today’s competitive landscape.
Read More →
Read More