Content Creation - Firebelly Marketing

UGC: An Essential Social Media Content Type For Food and Beverage Brands

More likely than not, you have been responsible for some sort of UGC activity while surfing the web. UGC is essentially content created by the customer without any directive from the brand itself. UGC content can include anything from photos and videos of foods or beverages to blog posts and reviews on brands.

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Firebelly Marketing Team · Content Creation

Social Media Content Ideas For Juice and Beverage Brands

Social media marketing has given food and beverage brands all the tools they need to connect with their prospective consumers. Brands must spend time analyzing their customer and market data on each platform to determine what works best for them.

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Firebelly Team · Content Creation

10 Hottest Content Ideas For CPG Beverage Brands

Whether it’s recipes or drink trends, beverage brands must produce relevant and engaging content to keep their audience interested. Otherwise, their message will get lost with so many brands fighting for your customers’ attention on social media.

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Firebelly Team · Content Creation

4 Reasons Food Videos Are So Popular On Social Media

Opening any social media app guarantees the user will be inundated with food videos. There are food videos with recipe tutorials, food videos showing off how scrumptious an entrée is, food videos showcasing the wide range of offerings of a brand. No matter the tasty content of the video, they remain the most watched content type across all platforms, including Facebook, Instagram, Pinterest, and YouTube. This popularity has not gone unnoticed by marketers and CPG food manufactures, who have recognized the potential of using food videos in their social media marketing strategy.

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Firebelly Team · Content Creation

Recipes: An Essential Social Media Content Type For Food and Beverage Brands

Recipes serve as a powerful tool for food and beverage companies. According to McCormick, an industry leader in spice blends, 76% of consumers claim they discovered a recipe on social media. Out of those polled, 60% of these respondents belonged to the millennial demographic.

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Firebelly Team · Content Creation

The Importance Of Video For Social Media Story

No medium gives brands a better voice than video. Yeah, I said it. For dynamic insight and valuable engagement, you can’t get much better than this. Social media takes filmmaking techniques and throws them out the window. Let me explain it like this. Normal filmmaking is like walking through a door. Video or filmmaking for social media is like climbing through a window. It’s not necessarily difficult, but a completely different prospect.

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