CPG marketing is one of those terms people use constantly, especially in corporate environments. But, let’s get real: everyone seems to mean something different when they use it. Some people […]
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I recently filmed a video about burek while traveling as a digital nomad through Europe. For anyone unfamiliar with burek (which is delicious), it’s a flaky pastry that comes with […]
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Over the past few months, I’ve bought a lot of snacks in countries where I couldn’t read the label. It sounds like a questionable system, but it’s made me pay […]
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Explore how Gen Z and millennials’ health-conscious choices are reshaping the beverage industry, with Zevia’s success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.
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The beverage industry continues to evolve at an unprecedented pace, presenting both challenges and opportunities for CPG brands entering or expanding in the market. On February 21, 2025, Duncan Alney, founder of Firebelly Marketing, hosted an exclusive panel discussion featuring industry leaders who shared crucial insights about market trends, distribution strategies, and brand building in today’s competitive landscape.
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For CPG food and beverage brands, trade shows remain vital hubs for spotting trends, building relationships, and creating engaging social content. But with dozens of industry events competing for your time and budget, which ones deliver the best return on investment? As social media marketing specialists for food and beverage brands, we’ve curated the definitive list of must-attend industry events for 2025 (It’s kind of our thing – so trust us when we say these are the events you need to focus on).
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SMS marketing has emerged as a powerful tool for food and beverage brands looking to connect directly with their customers. So powerful that it can no longer be ignored. But how can you ensure you’re getting the maximum return on investment (ROI) from your SMS marketing efforts? This comprehensive guide will break down everything you need to know about SMS marketing ROI and how to make your text message marketing strategy work harder for your brand.
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In the ever-evolving world of beverages, a new trend is bubbling up to the surface, captivating both innovators and consumers alike. While flavor profiles, nutritional value, and cost have long been the holy trinity of beverage development, there’s a new sheriff in town… Texture. More specifically, beverage texture trends.
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Major changes in the frozen food market put spotlights on health, organic products. The frozen foods market has evolved dramatically in recent years. Shifting consumer preferences and technological advancements is driving this change. Put simply: shoppers expect the frozen food products they bring home to do more than taste really good.
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Election content will soon flood socials in 2024. Food & beverage brands must adapt or see their sales plummet. Instagram, Facebook, TikTok, X (Twitter), YouTube, Snap… even LinkedIn. Every platform is about to be bombarded with politics. And this will affect EVERY brand that relies on social media to generate brand awareness and drive sales.
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Millennials and Gen Z Irish are thirsty for non-alcoholic drinks. Known as the land of whisky and pints, Ireland has seen a 30% decline in alcohol consumption over the past 20 years. This stat isn’t exclusive to the island nation, as a global focus on health has triggered a shift in drinking habits.
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In the fast-evolving landscape of the CPG food and beverage industry, the integration of Artificial Intelligence (AI) has become a hot topic, sparking debates among consumers and professionals alike.
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