Blog - Firebelly Marketing

The Rise of Zero-Proof Beverages

Non-alcohol concepts are currently trending. Mocktail recipes are constantly cluttering social media feeds. “Sober-curious” is a popular hashtag for those pursuing a life without spirits. In 2023, demand for zero-proof beverages is at an all-time high. Both millennials and Gen Z have an all-or-nothing approach, considering alcohol-free beverages on their own terms.

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Firebelly Team · Social Media Marketing

Top Food Industry Trends in 2023

New culinary innovations, consumer preferences, and sustainable methods are transforming the way we produce and consume our meals. Sure, there is the rise of mood food, curry, and mushrooms, amongst other popular new additions to the dinner table domestically. However, our observations concern only the shifting patterns to imaginative culinary leanings. There’s no shortage of tempting tastes and intriguing elements to try this year.

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Firebelly Marketing Team · Social Media Marketing

The Rise of Threads In Food & Beverage

With what seems like endless social media options, Meta’s Threads somehow grabbed the attention of over 100 million users less than 6 days after its launch on July 5th, 2023. Threads offers a similar style as Elon Musk’s social platform X (formerly known as Twitter.) Unlike its rival X, Threads isn’t a stand-alone network; it works as a microblogging companion app to Instagram, easily integrating the existing user base.

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Firebelly Marketing Team · Influencer Marketing

Influencers: An Essential Social Media Content Type For Food and Beverage Brands

In an era where people consume more social media content than traditional media, brands need to tell their stories in a way that captures the attention of the customer in an authentic way!

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Firebelly Team · Executive Briefing

Executive Briefing: Content Creation Made Simple

Content has evolved a lot over the last decade. It does so many things that entertain, inform, and captivate our attention. In social media marketing, there are several forms of content that can be used to captivate an audience. In our executive briefing, we covered some of our top 5 styles: short-form video, photography, graphics, blogs, and podcasts.

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Firebelly Team · Social Media Marketing

How To Market Food Products: Social Media Marketing Tips for Food Product Marketing

Today, food brands are constantly looking for ways to maximize their reach and drive sales. Many great food brands partner with a social media agency to build brand loyalty, garner trust and connect with their consumers emotionally.

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Firebelly Team · Social Media Marketing

Healthy Food Product Marketing

Healthy foods are in, and bad foods are out! Social media marketing is a powerful tool that makes nutrition education much more accessible. It can also be a powerful tool to promote eating better and moving more.

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Firebelly Team · Social Media Marketing

What To Look For Out of Your Food Marketing Agency

Choosing the right food marketing agency is a critical decision that can significantly impact the success of your business. A strategic and results-driven marketing approach is essential for growth and staying ahead.

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Firebelly Team · Content Creation

UGC: An Essential Social Media Content Type For Food and Beverage Brands

More likely than not, you have been responsible for some sort of UGC activity while surfing the web. UGC is essentially content created by the customer without any directive from the brand itself. UGC content can include anything from photos and videos of foods or beverages to blog posts and reviews on brands.

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Firebelly Marketing Team · Content Creation

Social Media Content Ideas For Juice and Beverage Brands

Social media marketing has given food and beverage brands all the tools they need to connect with their prospective consumers. Brands must spend time analyzing their customer and market data on each platform to determine what works best for them.

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Firebelly Team · Social Media Marketing

Uncorking Success: How Wineries Can Leverage Social Media Marketing

Anytime you venture into your grocery store’s wine section, there are always new offerings. With so many bottles, it can be challenging to connect with wine enthusiasts and increase brand visibility. If executed properly, fully integrated social media campaigns, enforced by a content strategy, will yield an increase in metrics such as growth in website visitors, email lists, blog subscriptions, and e-commerce conversions.

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Firebelly Team · Social Media Marketing

Father’s Day: A Fiesta For Food & Beverage Brands

Father’s Day is a special occasion dedicated to celebrating and honoring all dads worldwide. It’s a day where Hallmark cards are dispersed, each with the punchline of a “dad joke.” Ties are given, socks are gifted, and golf balls are wrapped.

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