How Real Can BeReal Be?

Social media marketers are always aiming for authenticity between brands and users. Developing a connection is vital in the 21st century. According to a recent survey published by Statista, nearly 50% of users in our country said they found online ads annoying. Another survey by Stackla found a whopping 90% of consumers say authenticity is important in deciding what brands they like and support. For most social advertising, authenticity is the equivalent of establishing a clear brand identity, and staying true. Similar to a compass, a firm’s established values and ideals must stay the path.

Social Media MarketingFirebelly Marketing TeamOctober 4, 2022Comment

Recently Donated Patagonia Spearheads Cause Marketing

“Earth Is Now Our Only Shareholder.” This was the title of the press release penned by billionaire Yvon Chouinard, announcing his donation of Patagonia entirely to climate change efforts. In other words: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust and 100% of the nonvoting stock was given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis.

Social Media MarketingFirebelly Marketing TeamSeptember 26, 2022Comment

TikTok “Earworms”: How The Platform Relies On Sounds For Social Media Advertising

“Earworms” are almost impossible to get out of your head. Psychologists call the phenomenon involuntary musical imagery (or INMI). According to CBS News, us humans “spend up to 40% of our days engaging in spontaneous cognition and are starting to try to understand why our brains spend so much time thinking thoughts unrelated to present task and how such thoughts might be useful.”

Social Media AdvertisingFirebelly Marketing TeamSeptember 16, 2022Comment

Remote Work Makes Digital Marketing Go ‘Round

Due to the global pandemic, and the accessibility of developed technologies, millions of employees are now working from a remote set-up. It’s definitely not a bad thing. Digital assets have been crucial in developing meaningful communication and collaboration, ranging from video chatting to KPIs that monitor progress. An abrupt transition forced an involuntary movement away from the office, resulting in more adaptability than expected.

#AgencyLifeFirebelly Marketing TeamSeptember 7, 2022Comment

Meet Firebelly: The Michael Husain Interview

As Firebelly Marketing continues to grow, from dull embers to a towering inferno, we’re introducing you to the people that spark our ideas. We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick. We’re continuing the series with Michael Husain.

#AgencyLifeDuncan AlneyAugust 30, 2022Comment

Firebelly Bonfire: The Rise Of TikTok And What It Means For Your Brand

TikTok is the new in-network. It is currently the most downloaded app, boasting more than a billion active monthly users. Since 2019, the platform has exploded, reaching the 10-digit usership marker faster than any other social network preceding it. Therefore, many companies are now asking themselves how they can benefit from this social network and expand their reach to customers.

Tequila Brands Bolster Their Presence On Instagram

There has been significant growth in both the premium and super-premium segments of the liquor industry. Large spirit corporations have been swooping in, purchasing independent, craft products created to supposedly cut into the market share of corporate leaders.

Social Media MarketingFirebelly Marketing TeamJuly 28, 2022Comment

Social Media Marketing Hitting The Right Notes For Musicians

Opportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.

Social Media MarketingAbby ThomasJuly 22, 2022Comment

Cryptocurrency and the Future of Social Media Marketing

In recent years, crypto currencies are getting a ton of attention. So much so, that the digital assets have trickled into the digital marketing space. With recent negative connotations associated with the concepts, there’s a lot of confusion when it comes to crypto. Let’s break it down in simple terms.

Social Media MarketingArnelle MitchellJuly 11, 2022 Comments

Firebelly Bonfire: Making Pinterest Work For Your Brand

Each month, our team gets together for a Firebelly Bonfire – a shared discussion over all things digital marketing and adapting to the ever-changing ad landscape. To give context on how Pinterest works for brands, here are our insights on utilizing the burgeoning social marketing tool.

Social Media MarketingFirebelly Marketing TeamJune 21, 2022Comment

Firebelly Father’s Day 2022 Playlist

We’re celebrating our Firebelly dads, and dads everywhere, with a Father’s Day playlist, created by the dads on our team! They each contributed three songs and gave us a few sentences on an instance or experience that particularly stands out as being impactful along their fatherhood journey.

#AgencyLifeAbby ThomasJune 16, 2022 Comments

How The Latest Marvel Offering Proves The Importance Of Digital Marketing

With Doctor Strange In The Multiverse of Madness conjuring magical box office numbers, it’s safe to say that Marvel knows how to market their films. Fandango reported that the “Sorcerer Supreme” flick sold more tickets in its first 24 hours than any film in 2022. Marvel’s heroic social media strategy proves that — even as an entertainment giant — emphasis must be put on pushing the boundaries and parameters within digital promotion.

Social Media MarketingFirebelly Marketing TeamMay 24, 2022Comment

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