[Year In Review]

Duncan Alney and Arnelle Mitchell

The food and beverage industry is one of the most competitive and dynamic global markets. With the constant evolution of consumer preferences and the ever-changing market trends, food and beverage brands must stay ahead of the curve to succeed. Building a thriving food and beverage brand requires a unique approach, creativity, and careful planning.

Throughout the year, Duncan Alney and Arnelle Mitchell have interviewed various food and beverage entrepreneurs to understand their unique strategies for success. Sharing some of their fan-favorite episodes, they have discovered that understanding your target customers and their preferences is crucial. Most of these brands focus on providing high-quality, healthy, and sustainable products that align with their company values and the values of their target audience. To streamline operations and increase efficiency, they also use social media platforms to create engaging content to interact with customers, invest in branding and packaging, and leverage technology. 

On this episode of the Firebelly Social Show, Dr. Jeremy Weisz of Rise25 interviews Duncan Alney and Arnelle Mitchell of Firebelly Marketing about their podcast year in review. They discuss the lessons they have learned from various interviews with different food and beverage entrepreneurs, the success strategies for these brands, and how to build community and sales for CPG food and beverage brands.

Here’s a glimpse of what you’ll learn: 

  • Duncan Alney and Arnelle Mitchell share the kombucha lessons they learned from Jamba Dunn

  • The key takeaways about cocktails from Dan and Jamie Fahrner 

  • How to make personalized nutrition accessible with Dr. Josh Anthony

  • Duncan and Arnelle talk about Llance Kezner’s innovative ways to build Millie's Sipping Broth

  • Growing a healthy food brand with David Delcourt

  • The healthy and delicious beverage for kids with Doug DuMars

  • The MALK Organics with Jason Bronstad

  • Duncan and Arnelle discuss nonalcoholic beverages with Sierra Thomas

  • Arshad Bahl’s journey in creating a healthy food brand 

  • Building a salt brand with Mark Bitterman 

  • Lessons from Josh Sizemore growing a venture-baked kombucha brand 

  • Organic and non-GMO canned beans with Maggie Sadowsky 

  • Nonalcoholic beverageTakeaways from Vanessa Royle 

  • Harnessing the power of adaptogenic mushrooms in drinks with Scott Frohman

  • How Matt Oscamou navigates the cannabis industry

  • Duncan and Arnelle talk about building community and sales for CPG food and beverage brands

About Duncan Alney and Arnelle Mitchell

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the world a better place. 

Arnelle Mitchell is the Marketing Manager at Firebelly Marketing, actively involved in the ads program, working on full-funnel campaigns with a focus on conversions. Her goal is to make a positive impact on the world. Arnelle is recognized for her marketing expertise and innovation and strives to stay current on the ever-changing marketing landscape. By staying up-to-date on the latest marketing trends, attending conferences, scouring industry publications, and networking with other professionals, she stays relevant in the space. As the Founder of Discover Astro Yoga, her love for yoga has taught Arnelle the value of mindfulness and self-reflection, which she applies to her daily work life.

Duncan Alney