Hosted by Duncan Alney
We feature leaders of mission-driven food and beverage brands. Come listen to origin stories - and insights about current industry trends, connecting with your audience, building a community, making the world a better place, and of course, #founderlife.
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On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Eric Hoang, Co-founder of YATÉ Yerba Mate, about growing a beverage brand for social occasions. Eric talks about the inspiration for creating an alternative energy drink with unique benefits, how YATÉ differentiates itself in the market, the role of social media, customer feedback, collaborations, and partnerships in its growth, and advice for aspiring entrepreneurs in the beverage industry.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Tina White, Chief Commercial Officer at Brainiac Foods, about fueling your body with brain foods. Tina talks about the common problems with accessing brain foods, how Brainiac Foods was born, the impacts of brain foods on cognitive health, the various products they produce, and the trends in the brain foods space.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Dino Dakuras of Second City Beverage Co. and Durty Gurl Cocktails about building a spirits brand. Dino shares his diverse background, the trends in the alcoholic beverage space, the supply chain and marketing challenges he faces, and why having a well-crafted marketing strategy is vital.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Josh Anthony, Founder and CEO of Nlumn, and Dr. Mariette Abrahams, Founder and CEO of Qina. They talk about the trends and opportunities in the health and nutrition space, personalized nutrition and consumer attitudes, how to build and scale a brand in this industry, and the value of educating the public about personalized nutrition.
Read MoreOn this episode of the Firebelly Social Show, Dr. Jeremy Weisz of Rise25 interviews Duncan Alney and Arnelle Mitchell of Firebelly Marketing about their podcast year in review. They discuss the lessons they have learned from various interviews with different food and beverage entrepreneurs, the success strategies for these brands, and how to build community and sales for CPG food and beverage brands.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Jordan Russell, Founder and CEO of Ra Natural Beverages, about growing a thriving coconut water brand. Jordan talks about coconut water as a natural source of hydration, Ra’s pasteurization and manufacturing processes, its priority on sustainability, and where they source high-quality coconuts while focusing on relationships and ethical practices.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Vedant Saboo, Co-founder and President of Frutero Ice Cream, about creating a unique food and beverage brand that's on a mission. Vedant talks about the inspiration that led him to create Frutero Ice Cream, how they carefully select flavors and source fruits, what ideas are on the horizon for Frutero, and how he achieves a work-life balance.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Mark Haas, CEO of Helmsman Group, about navigating the CPG space. Mark discusses the Helmsman Group's mission, the role of innovation in CPG branding, ingredient sourcing and co-packing, and trends in the food and beverage industry.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Joey Angelo, Founder of Su Casa Mezcal, about building a successful mezcal brand. Joey talks about Su Casa Mezcal’s branding and packaging design, its pricing model, the evolution of the mezcal market, and the challenges of growing a beverage brand.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Matt Oscamou, Co-founder of Weller, to discuss strategies for standing out in the food and beverage industry. Matt talks about how they overcame the obstacles of the cannabis industry, their product development and branding journey, and why educating people to understand hemp-derived products and what they’re all about is necessary.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Vinny (CocoVinny) Zaldivar, Founder and CEO of CocoLove Water, about his experience of creating a coconut beverage brand. CocoVinny talks about Coco Taps and CocoLove Water, how they differentiate themselves in the marketplace, CocoLove's “Whydration” strategy, and the challenges faced in growing the brand.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Will Nitze, Founder and CEO of IQBAR. Will explains how he came to build a brain and body health food brand, talks about IQBAR and how its products improve performance and mental function, and discusses IQBAR's marketing and growth strategies.
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![[Year In Review]](https://images.squarespace-cdn.com/content/v1/5d6560fff651000001cf3091/e45b3f89-3cc9-49cb-83dc-fe792c010a97/Duncan-Alney-and-Arnelle-Mitchell-Thumbnail.jpg)
